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The Thrill of the Habano Festival: A Look Back at the 2024 Edition

The Thrill of the Habano Festival: A Look Back at the 2024 Edition

Cigar critics, enthusiasts and aficionados’ hearts raced as the XXIV Edition of the Habano Festival ignited Havana from February 26th to March 1st, 2024. The Caribbean capital once again hosted this prestigious annual event, captivating participants from around the globe with its international flair and exclusive atmosphere.

Over 110 countries were represented, fostering a global community of passionate aficionados. The excitement culminated with the unveiling of captivating novelties by Habanos, S.A., offering a glimpse into the future of these cherished smokes. Stay tuned to see these in our store!

This year's 24th Edition is not only a celebration of the event itself, but also a time to raise a toast to three significant milestones: the 30th anniversary of Habanos S.A., and the Golden (50th) and Emerald (55th) Anniversaries of the Quai d’Orsay and Trinidad brands, respectively.

The festival kicked off with a grand opening of the Trade Fair, a bustling hub where 85 companies from 11 countries had connected. The world's foremost specialists, distributors, and aficionados came together to enjoy unparalleled experiences.

Quai D'Orsay took centre stage at the Mid-week Evening held at the Cubanacán Protocol Lounge in El Laguito, commemorating the brand's 50th Anniversary where they unveiled a special “vitola”, Quai d'orsay Especial d'Orsay. Whilst Trinidad launched Trinidad Cabildos Edición Limitada 2024, and brought back the popular Trinidad Robusto Extra as a regular production in celebration for their 55th Anniversary at the opening of the Gala Dinner on the last day.

These special releases doesn’t end there, Romeo y Julieta are due to release another Reserva Cosecha, and other brands a series of Edición Limitada, Colección Habanos and numbered humidors. These exceptional releases mark a noteworthy year, stay tuned to see some of these in our store!


The festival finished on a grand finale with the Gala evening at Pabexpo, a magical night offering an unforgettable experience. One of the main highlights of the event was the Habanos Awards Ceremony, honouring excellence in the industry.

The Gala closing ceremony ended on a high with Habanos S.A’s Humidor Auction where its proceeds are entirely destined to the Cuban Public Health System. Each humidor, a unique masterpiece, held a priceless treasure within: a carefully curated selection of iconic vitolas from the most prestigious Habanos brands. The featured brands include H. Upmann, Hoyo de Monterrey, Romeo y Julieta, Partagás, Montecristo, and of course, Cohiba, the undisputed crown jewel of the Habanos family.


From trade to tastings, awards to auctions, Habanos, S.A. has yet again meticulously crafted an unforgettable experience, exceeding the expectations of aficionados with their signature dedication to excellence. While the 2024 edition may have concluded, the memories and inspiration linger, leaving enthusiasts eagerly awaiting the next chapter in this legendary festival's story.

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